I Love a Good Marketing Success Story!
One of the challenges businesses face when it comes to marketing is “how do we know if it’s working?” With Ease Marketing specializes in small business marketing in Denver through direct mail, email and social media. Demonstrating to our Clients that their marketing dollars are paying off is vital to our continued success. So, if any of these scenarios sound familiar, you can rest assured your marketing is doing just what it is suppose to.
One of our Clients is a large financial planning and insurance provider. They have offices across the country and their Agents are independent contactors. So, you can image staying connected can be a difficult and time consuming task. With Ease Marketing devised an email marketing campaign that includes a Daily Inspirational Quote that comes from the President of the company and a Weekly Calendar of Events. The goal of the marketing plan was to reach out to all the Agents and potential recruits with a sense of support and inclusion. Within weeks of rolling out the marketing campaign, Agents were responding to the quotes and keeping themselves informed of important training classes and special company events.
Another Client of ours was resistant to the latest craze surrounding Social Media Marketing so we started her off gently by getting her involved with LinkedIn. We set up her profile, added connections, solicited glowing recommendations, and joined groups. Her profile was solid and impressive within a couple of weeks. Not long afterwards, she received a Real Estate lead from an out of state Seller who found her profile in one of the alumni associations we connected her with. Although these two people have never met, there is an instant connection and familiarity. And, it is a whole lot easier to sell your services to someone with whom you already share common ground.
Marketing is about staying in front of the people you already know as well as positioning yourself to be found by people who want and need to know you. Stay tuned for more success stories from With Ease Marketing and please feel free to share your own. Everyone loves a good marketing success story!