What should I post to my Fan Page?
“What should I post to my Fan Page?” I hear this question at least 3 times a week from my clients and prospects. Unfortunately, most business owners make this much more difficult than it needs to be.
It is helpful to ask yourself these questions before you post:
- Is this interesting?
- Is this something I would like to know about?
- Will this post add value to my fans?
Now not all of your posts can fall under those categories but 80% of them should. Our rule at W.E.M. is to make sure our posts are 80% something of value, funny, or interesting. And 20% of our posts are about the clients’ product.
The last thing you want to do is turn that ratio around. Because if you do you run the risk of being hidden from the Newsfeed or Unliked. Neither of which any of us want.
So go out and post! And have fun with it!